Wolfgang Puck
commission system by Sarthak Chakraborty
get a biggggggggg commission
Until 2008, the BBB rated companies “satisfactory” or “unsatisfactory”. Starting in 2008, the BBB would allow companies who did not meet satisfactory standards to be listed as “accredited” if they paid membership dues and met certain standards. A number of chapter presidents expressed concern that disturbed companies could use the label to hide problems.[2]
On June 1, 2009, the BBB moved to a new system based on a school-style A-F rating system.[4] The details are mostly confidential, but company officials say it involves 17 factors. They say that one factor, which accounts for four percent of the rating, is “accreditation” or membership.[5] Companies cannot achieve a 100% or A+ rating without paying membership dues, which begin at $350 and go up to $10,000 for large companies. That aspect has been criticized as biased towards members.[6]
If a business chooses not to provide detailed information for reasons of protecting information considered largely private, the BBB will give them a very low rating.[7] A low rating due solely to a company not providing information would read: “BBB does not have sufficient background information on this business.”
A BBB official says that the new rating system gives businesses more incentive to make improvements.[5] Traffic on the BBB websites increased by double-digit increases.[5] The Attorney General of Connecticut has demanded that BBB the stop using the system, calling it “potentially harmful and misleading” to consumers.[8]
In 2010, 20/20, an ABC network news magazine, reported irregularities in BBB ratings. They reported that a man created two dummy companies which received A+ ratings as soon as he had paid the membership fee. They also reported that business owners were told that the only way to improve their rating was by paying the fee. In one case a C was turned to an A immediately after a payment and in another case a C- became an A+. Chef Wolfgang Puck said that some of his businesses receive Fs because he refuses to pay a fee. Ritz Carlton, which does not belong either, also receives Fs.[8]
In response, the president of the Council of Better Business Bureaus has stated the BBB ratings system will cease awarding points to businesses for being BBB members.[9] The national BBB’s executive committee took several steps to address the public’s perception of the ratings system. The BBB ratings system no longer gives additional points to businesses who pay accredition fees. They also implemented a system to handle complaints about BBB sales practices and planned a review of their accreditation process.[10]
[edit]Criticisms
The BBB does not recommend specific businesses to consumers, but simply supplies information.[3] Regarding how a group funded by businesses can be fair to consumers, the bureau’s website states that its value to businesses depends on its neutrality.[11]
BBBs have been accused of unduly protecting companies.[12] The BBB responds by, at a minimum, notating complaints on the “Reliability Report” section of its web sites.[13] If a branch does not act reasonably on behalf of a consumer, a complaint may be filed with the Federal Trade Commission.
Because of its requirement that businesses pay dues and tribute, this has engendered complaints that the BBB compiles scores based upon their ability to collect money from businesses, and not upon business performance.
About the Author
need commission in business!
Shrimp Pizza by Spago’s Wolfgang Puck
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